Naked Juice
In our Content Creation class, we picked a brand with a bad social media presence and created new content for them. We established a brand voice and did proactive and reactive posting.
TikTok
On the first TikTok, we highlighted the fact that the drinks are vegan. The second one was just a fun post using the new voice for the brand. And the third was a content calendar posting with a twist.
Instagram Stories
Sometimes buying our drink is more convenient and better tasting than making one yourself. In this Instagram story, we let our followers make decisions by picking the ingredients in our own personal smoothie. And it turns out that they like to watch us suffer.
Being Naked is a work of art, especially in the way all the ingredients come together to make a delicious smoothie. Playing on that and our brand name we created a truly magnificent work of art.
Sometimes brands have to post about current events and one of those was the Oscars. We tweeted before and during the event to get in on the Oscars talk, while also sneaking in some self-promotion.
Sandbox (Content Creation).
Instructor: Danny Corrales
Art Director: Geena Montes
Copywriter: Itzel Guzman