Nescafe
Society has programmed us to overwork so much that we’ve become machine-like. Nescafe wants to remind humans that it’s perfectly okay to…
Tag: Slow down and be more human
Out of Home
At an airport, people are always on their phones or using other electronic devices. We want to remind them that’s it’s okay to be unavailable for a couple of hours.
In-Store
This in-store product display and poster is a reminder that a drive-thru window on your way to work isn’t the only place to get coffee.
App
Nescafe is rolling out a new app in North America. It’s a rewards program that will connect with your screen time, weather app, and other phone features.
Based on your activity, the app will send you notifications to remind you to be more human.
(Not pictured) The less screen time you have, the more rewards Nescafe will give you. Like free movie tickets, discounted Ferris wheel, and other activities to enjoy alone or with friends.
Independent Studies
Instructor: Paul Korel
Art Director: Lena Ghali
Copywriter: Itzel Guzman