Canada Goose
Canada Goose is being repositioned from a luxury winter clothing brand to a functional one.
Don’t just be seen in it, wear it to explore the outdoors.
Original Logo
Their logo is an iconic symbol that’s sewn onto all of their products and the inspiration for our patches. The patches will represent activities done in the wintertime. Whether it’s a big feat or a small accomplishment, you’ve earned a patch just by stepping outside.
Activity Patches
Website
After you’ve conquered the cold, unlock access to the patches on the Canada Goose website.
To purchase the patch submit a photo of yourself doing that activity.
Social
The Instagram highlight reel will feature different Canada Goose customers earning their patches.
Contributors
Art Director: Sabrina Cavanagh