Nescafé
Society has programmed Americans to think that coffee is a form of fuel to make them overwork.
Nescafé wants them to rethink the way they drink their coffee.
In-store
Out of Home
Rebrand
Before
Illustration under the lid.
After
Peel back illustration to reveal the code.
Nescafé Rewards App
Every time you purchase Nescafé, you create opportunities to make memories with the people you love.
Enter the code found in each Nescafé jar into the app to accumulate points.
The more points you collect the more rewards you unlock.
Notifications from the app will remind you to slow down and be more human.
Contributors
Art Director: Lena Ghali