Chipotle
By creating their own telenovela, Chipotle now encourages customers to go even more extra when ordering.
Telenovela Trailer
There’s only one thing that’s more over-the-top than your order from Chipotle. Cheesy telenovelas.
In-store Promotional Posters
Catchphrase
Whenever a new episode drops you can get free extras (add-ons).
To unlock this reward, people will need to be on the lookout for a specific phrase in the telenovela. That phrase from the episode will be the key to free, all you have to do is say it to the cashier.
Catchphrase teaser.
Post once the episode drops.
The catchphrase, “I still love you”, will appear on screen as subtitles. Pay close attention or you’ll miss it.
Packaging
Paper cups are for boring people. Instead grab yourself a gold reusable cup that holds twice the amount of your favorite drink.
