Monster Energy Juice

Monster Energy Juice is getting a spooky makeover to stand out from other energy drinks.

Commercial

Radio

In-store

Be careful when you walk by. This coupon dispenser will surely grab your attention.

TikTok Sponsored Ad

Caption: These juices are sweet, but our monsters aren’t.

AR Monsters

Monsters are hiding from you in real life, so be alert. Scan the QR code on the can to see a creature hiding in your world.

Print

Turn the page to get a pop-up surprise from one of the juice monsters.

**Body copy:**
Be alert. You never know who’s watching.
Like the monster, Pipeline, who lurks in the darkness.
Its sweet, juicy taste of passion fruit, orange, and guava lures people in. But once they take a sip Pipeline jolts them awake.
Scan the code to learn more. If you dare.

Website

The QR code will take you to the Monster Energy Juice website. Learn the urban legends of the monster you’re currently drinking and explore other flavors.

Limited-Edition Cans

As the cans acclimate to room temperature a juice monster starts to appear.

Contributors

Art Director: Patrick Martin