Coors Light
What’s the best way to unplug from your hectic day-to-day life? Cracking open a cold one and scrolling through social.
*Bronze: 2021 Summer Circus Student Show - Image (Branded Media)
TikTok
Be the first to comment and win a free case of Coors Light. (Answers in Case Study).
Caption: #CoorsLightDifference Be sure to play in person when you pick up a case
Caption: #CoorsLightDifference Did you see the change? Spot the difference in every can whenever you buy Coors Light
Caption: #CoorsLightDifference Did you see the change? Spot the difference in every can whenever you buy Coors Light
To the naked eye, it may look like an accidental double-posting by Coors, but it’s not.
Packaging
Play in-person with every case of Coors Light. The difference can only be seen when the can is “Cold as the Rockies”.
The difference: Recycle logo is filled in
The difference: A hidden bird in the word “Cold”
Hint: Look at the can in the bottom-middle
Case Study Video
Contributors
Art Director: Patrick Martin